Branding refresh for health clinic network in Bangladesh
The Surjer Hashi Network (SHN) provides primary health services to poor and marginalized populations through a network of 399 static clinics in 64 districts in Bangladesh. Approximately half of the 399 clinics operate in rural areas; the remaining provides services to urban and peri-urban populations. The range of services provided through SHN are family planning, child health and immunization services, limited curative care, Tuberculosis identification and treatment, antenatal and postnatal care, labor and delivery services.
Moving from clinics to a newly formed social enterprise organization, SHN wanted to expand their services to a wider clientele. I worked with SHN to modify its current logo and to help reposition the brand and improve its perception among the target audiences in line with the repositioning strategy. I refreshed the logo and created branding guidelines, signage, letterhead and newsletter template.
Communications campaign strategy and messaging: Michelle Byamugisha
Project completed while at Chemonics International
