Launched in 2024 by the Action Alliance, the Progress, Accountability, and Data Advisory Group was created to strengthen how the nation measures and advances suicide prevention. The initiative supports the National Strategy for Suicide Prevention by defining a clear outcomes framework and applying rigorous, meaningful metrics to evaluate progress and accountability.
Role and impact:
- Led stakeholder-driven naming and branding workshops, establishing the program identity now known as Hope Counts.
- Created a logo that visualizes data, momentum, prevention, and hope; presented concepts with external partners to ensure clarity and credibility.
- Applied the identity across PowerPoint and Word templates to ensure consistency across all communications.
