Identity for a Project Paving Career Pathways in Data Literacy

The Data Paths project, funded by the state of Massachusetts, is working to help K–12 schools provide students with opportunities to gain fundamental data literacy skills needed in the workforce of today. I created a new logo and identity as well as a website to support this work.

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I created a logo design and identity to achieve the following goals:

  • Illustrate the main idea of many pathways leading to careers in data science and data literacy
  • Communicate ideas of data, technology, science

The style guide also provides color palette, color combinations, font treatments and accessibility guide.

Zoom background designs by Michele Shortley

Completed while at Education Development Center