PAC campaign

This direct mail piece was part of a campaign designed to increase contributions leading up to and during the organization’s annual conference. I wanted to create a very graphic eye catching design that translated well into onsite posters and buttons that were highly visible throughout the convention space.

In collaborating with the marketing team we came up with a strong message of “Giving AAJ PAC the Strongest Possible Voice” which was also illustrated by the graphic use of the megaphone.

Overall, the campaign was highly successful and raised thousands of dollars throughout convention.