2016 Annual Report
The 2016 ACDI/VOCA annual report print version of the annual report included shorter pages inserted in the page spreads. This was to highlight personal stories of our beneficiaries who shared how they had been affected by the work of our organization. We also wanted to highlight our projects and show key impact data.
The online experience and mobile version served to promote the year’s accomplishments to a wider audience. A social media and email campaign helped drive traffic to the annual report.
The email announcement had a 45% open rate and the interactive report received over 1,000 views the first month.