Case Study: American Association for Justice
The challenge: The American Association for Justice had recently undergone a name change which led to great confusion about the brand among members. In addition, visual pieces looked outdated and incohesive. My task was to increase recognition with strong messaging and engaging photography of our members. I updated print and promotional materials, email templates and played a strong role in the website redesign. My work has resulted in an increased audience, increased advocacy efforts and national recognition.
In partnership with Blue Water Media, I consulted on the redesign of the site, helping to guide design, imagery and organization of the site.
An Association Trends All Media Bronze Medal Winner, Judges comments state, "The American Association for Justice website does a great job of making it immediately clear what can – and should be – done on this website…"